|
Visual merchandising
I gazed--and gazed--but little thought What wealth the show to me had
brought:
William Wordsworth
Interior decoration is a main aspect in visual merchandising. The eye is the link that connects the mind and the heart with the external
world. It is only through the sight any image gets recorded in the fancy, which has the ability to compound and alter these retained images. The power of human expression has reached the pinnacle with
visual presentations. Interior decoration helps visual merchandising through decorating retail stores, exhibition stalls, business venues, showrooms, trade shows, store window-dressing, prop sourcing, shopping malls etc. It helps the vendors display their latest and quality ware with flair.
Visual merchandising
aims at introducing the product in style and with color; it educates the customers to make them take purchase decisions quickly.
The venue has to be decorated with a focus on the main product displayed. Many things help in enhancing the look of the focused product. The
colors of the background, the lighting, the art pieces, the greenery in exquisite planters of the right design, all help improve the look. A window dressing in a shopping mall should create a longing to own the product. The lighted paths of shopping malls, business venues and exhibition stalls are presently decorated with silk trees and plants and the stalls with flower arrangements and small plants on the sides of products. And on walls too such flower arrangements are made.
The fixtures and paintings, and murals and topiaries should make the customers stop and look, and encourage them to buy. Meticulous interior decoration acts as an indirect warranty to the quality of products displayed.
Interior decoration makes merchandising possible to reach the top, even like the successes achieved by Trump and Victoria’s secret.
The main aim of interior decoration is to retain the customer longer in the place, buy and buy more than he has ever intended and return a
satisfied customer.
Combining fanciful images in green surroundings certainly makes visual merchandising a great success. Visual themes are retained better than the
ones that are heard or read. So the present day designers use Video Display Systems combined with audio to create such an impression. Even large hoardings and closed circuit screens make a lasting
impression on the onlookers.
When all is said and done an individual loves to shop personally in lovely surroundings and such beautiful enticing surroundings can be achieved
with the use of proper wall colors, proper lighting, floor designs or rugs, wall motifs, flower arrangements and green bushes. Present day environment specialists encourage silk plants and trees in public places and malls to avoid pests and the spread of allergic pollen particles. Since maintenance is simple and the
greeneries last longer, such artificial or fake plants and silk trees have taken precedence over natural ones, in
visual merchandising.
“playing on a colour-violin . . . and inventing your tune as you play it"
John Ruskin
|
